Marketing as sales leading factor

A case study on the company Sigafer

Abstract

The objective of this work was to make a diagnosis about the sales dynamics and to draw up a plan of marketing actions for the company Sigafer, which operates in the civil construction area, in the city of Contagem / MG. Given the initial verification that the company did not have any marketing sector or communication strategies that were articulated to the sales area, we sought through semi-structured interviews to know the main problems and challenges that are posed to in crease sales from the company. From the diagnosis, we draw up a plan of action with the objective of mobilizing a set of communicative actions that aim to promote the image of the company and, consequently, leverage its sales. It is hoped that by the set of marketing actions, it can contribute to update the company’s image in the digital market, since it is inaccessible in the virtual search tools; optimize sales strategies through promotions linked by marketing actions; to capture new clients for the company through effective communication strategies combined with the training of the sales team, among other aspects.