The perception of the final consumer in relation to the mission of providing food services in the industrial restaurant in Itabira/MG

A case study

Abstract

The present work has as main objective to verify if there is a relation between the perception of the final consumer and the mission of the provision of food services planned as ideal by an industrial restaurant in a Mining Company in the city of Itabira / MG. The research was quantitative, descriptive and case study was conducted through the application of structured questionnaire, with analysis using the Likert scale, with 481 final consumers of the industrial restaurant. Having addressed key aspects about the services provided, the company's mission, as well as identifying the profile of the public that the services provided are intended for and the effectiveness of service marketing and mix-marketing. As a result, it was identified that consumers relate to the provision of services performed with the mission of the food service company. From the analysis of the applied research it was found that 84% of consumers relate to the mission idealized by the company, considered as ideal with regard to the services provided. It should be noted that the consumers' perceptions regarding the services provided affirm the fulfillment of the established in the company's mission, considering that the services offered meet the expectations of the public intended as the final recipient, with cordiality of the service providers, physical space hygiene, layout. well structured, variety of menus, having for the quality of service delivery. As a return of the data obtained, it was also possible to highlight sectors that deserve attention, and improvements must be made so that the positive perception of the consumer can be constantly attained.