Marketing strategy for new product release

Product case Innovation

Abstract

With the difficulties of engagement in the current market, it was observed the need to implement marketing in the company Imagem Estética LTDA. A practical development of the market area used as a key example in this work was the various marketing strategies adopted so that the company could launch its product in the market. One of the most important aspects of this work besides the announcements made through facebook, instagram and the publicity in the news paper “O Cidadão”, is the elaboration of the invitation-letter made for professional hairdressers who are interested in selling the Innovation product. With this study, it is concluded that marketing is an indispensable area for the professional who wants to expand his business in the market.