Marketing plan for launching a product in the pet market

Abstract

The following work is an innovative food product for small canine breed. Elaborated by the company Colosso, the main objective when producing a new product was the health of the ani mals, that actually envolve too many industrialized products and those that cause serious problems throughout their lifes.From the idea of creating a food that does not contain artificial preservative and flavorings especially for small breeds ,was created a marketing plan to reach people who are interested in feeding your animals healthy and also educated those who do not have prior knowl edge for the consumption of healthy food.