Visão estratégica na gestão de pequenas empresas do agronegócio

Abstract

Raising and discussing the possible convergence between the management model adopted by small agribusiness companies with strategic thinking was the objective of this article. The main results derived from an exploratory, qualitative research, revealed that the management model of those companies is essentially classic and mechanistic, depriving their processes of strategic foundations. They also showed that the planning and decision processes are centered on the owners; formal schedules are not used; do not know the external environments with the necessary depth, and; they do not have any strength that allows them to intervene in the market in which they operate. Definitely, they do not develop strategic thinking and do not compete to obtain a competitive advantage.