The utility of e-commerce as a strategic means of sales and its main advantages

Abstract

Technological development enabled the expansion of the Internet, and through this communication network, provided the development of electronic commerce that has been winning more and more fans, due to the rush of people and lack of time of the present day. In this sense, this work aimed to identify if e-commerce can be used as a strategic means of sales and define its main advantages. As a basis for research, academic articles were used as well as websites and the digital magazine Ebit. As a methodology, it was a bibliographical review, being a descriptive research with qualitative method. With this, the characteristics of greater relevance within the cho sen articles were established. In response to the problematic of the article, the reasons for which electronic commerce can be considered a strategic means of sales were identified, being they easy access to the consumers, greater convenience and agility in the accomplishment of the purchases, resulting in a constant growth in the adept numbers to this resource, increasing number of sales and every year a significant increase in billing, in addition to several advantages, such as enabling the reduction of operating costs and high availability.