E-commerce – advantages and disadvantages

consumer perceptions during the covid-19 pandemic

Abstract

E-commerce is currently part of people's daily lives, it is a widely used tool that gained even more attention due to the Novo Corona-virus pandemic. The present work has as general objective to identify which advantages and disadvantages of e-commerce in the view of consumers in online shopping during the pandemic period in 2020. The methodology used was descriptive, with a quantitative approach, through the field research method and the research universe was composed of e-commerce consumers. The data collection instrument used was the application of questionnaires. The survey was applied to 316 people, who were reached through different social media. As a result, convenience, geolocation of e commerce, practicality, personalized service and functioning were identified as advantages of using e-commerce. The disadvantages were: lack of trying some products, possibility of delayed delivery, some products being perishable, competition and lack of contact with the seller. Finally, it was identified that respondents will continue to use e-commerce even after the pandemic.