Satisfaction of the customer of Itaú Power Shopping - MG

Case study

Abstract

This research demonstrates the study on quality in service as a fundamental factor for the growth of the company verified that every day the world is transformed, and we have news of technological advances, such factors generate competitiveness, due to this it is concluded that for a It is necessary for the company to have differentials, which must be presented as new attractions to customers, in order to keep the target audience loyal. In order for a company to achieve its goal, it must anticipate customer demand, the organization must be able to identify what each customer needs, so that there is a partnership between the parties (company vs. customer), this will bring confidence in the purchase products and / or services provided; companies that know the need of their customers, has less and less dissatisfaction on the part of them. It is important that the company always apply satisfaction surveys to identify the non-compliant processes in internal processes, so that it does not lose its clientele, and that it attracts more and more consumers. This article aims, through the bibliographic research, and analysis with respect to the service rendered at “Itaú Power Shopping”, to promote knowledge about the quality of service, thus achieving permanence in the market before its competitors.