The General Data Protection Law and its importance in the field of e-commerce consumption

Abstract

The projection of technological advance leads society to a constant adaptation. In this way, the figure of e-commerce emerges, which is about the virtualization of consumerist ways using the internet, as well as the transfer of personal data requested on the platforms. In view of this scenario, it was necessary to implement general regulations to provide a harmonious way of exchange - supplier and consumer - arising in 2018, Brazilian Law N° 13,709 in order to promote more security to data and consumer rights. Faced with this, with the pandemic scenarios, digital consumption has grown exponentially concomitantly with the release of personal data, relevant factors for the use of the General Data Protection Law, given that such legislation opens the possibility of the agent who had their data violated. make use of justice in order to protect their rights and prevent irregularities. The core of this research is to raise the question about the real protection that Law 13.709 offers to e-commerce consumers, aiming to awaken a critical eye of the reader for the forms of protection brought by the legislation, as well as its effectiveness in today's context.