Digital marketing and its relevance for dental clinics and practices today

Abstract

This monograph addresses the challenges and benefits of Digital Marketing (DM) for dental clinics and practices today. The methodology chosen for this article was a literature review, considering articles published between 2000 and 2025, in Portuguese and English. The sources used included databases such as Google Scholar, PubMed, Web of Science and SciELO. O DM is a comprehensive, relevant and current subject, especially in today's world, where digital technologies, especially social media, take over contemporary communication. Furthermore, as this study shows, Brazil is the country with the largest number of dentists in the world. Therefore, given the essentiality of DM today and the saturated competitive environment in the dental sector, the use of this tool becomes indispensable to enhance tangible and intangible gains. Given the imperativeness of DM in the dental context, this work has as its main objective to analyze its relevance in dental clinics and practices today. The results show that DM has proven to be an essential and consolidated tool as a strategy for the growth of dental clinics and practices, as long as it is carried out within the ethical and legal parameters of the profession and current legislation. DM favors interaction with the client, their loyalty, increased health education, strengthening the image of the clinic and the professional, in addition to increasing demand and profits, due to the prospecting of new patients through increased visibility.