Relationship marketing competitiveness and market growth

Abstract

This article aims to develop a better marketing strategy that reaches liquidators over 51 years of age. The methodology adopted is based on the case study of the company My Home App, a company that is growing in the condominium management market in the state of São Paulo. Condominium management systems came to add to this market, improving management processes and daily tasks of a condominium, bringing several advantages and possibilities that a management application has to offer, such as the security of information encryption and cloud storage, that ensure easy access, generate time and cost savings, and improve the daily lives of employees and residents. The development of the final proposal was built through three stages, namely: research on the profile of the target audience, identification of the marketing strategies currently used by the company and, from the comparison of the collected data, the suggestion of a new strategy.