A insuficiência do recall para resgatar os prejuízos do consumidor

Abstract

The great success in car sales experimented by car companies in the last decades, made production reach incredible and very high levels. This fact reflects, proportionally, in an increasing in defects presented by the produced cars. Intending to correct the many flaws that result from this production acceleration, suppliers make use of the recall in an attempt to guarantee that their image is not damaged in face of clients. However, the vehicles that need to go through the recall suffer a loss of consumers trust, as well as a loss of market trust in general, and get a permanent image of defective, causing, therefore, the devaluation of the cars themselves and of the brand. This way, one can realize that the recall is not enough to repair the damages undergone by consumers, consequently, emerges the necessity of suppliers to indemnify their clients.